# Reminders

### Types of reminders

We have 4 different types of reminders that serve different purposes:

<table data-header-hidden><thead><tr><th width="223"></th><th></th></tr></thead><tbody><tr><td><strong>Reminder</strong></td><td><strong>Purpose</strong></td></tr><tr><td>Invite reminder</td><td>A user that was invited, but didn’t accept the invite will be reminded to accept it. See<a href="invite-customers"> Invite Customers</a> for more information.</td></tr><tr><td>Active Order Reminder</td><td>Reminding a buyer to order <strong>before</strong> his typical order interval is over (sent only after buyer has placed 5 orders, so that we know the buyer specific order interval). <br>For <mark style="background-color:green;">active buyers (green status).</mark><br>The buyer can (de)activate this reminders per supplier.</td></tr><tr><td>Inactive Order Reminder</td><td>Reminding the the buyer to order <strong>after</strong> the order interval is over.<br>We consider these buyers as inactive (<mark style="background-color:orange;">yellow</mark>, <mark style="background-color:red;">red</mark> or grey status).</td></tr><tr><td>Holiday reminder</td><td>Reminding the buyer to order early enough, because a holiday is coming up.</td></tr></tbody></table>

### Active order reminders for active customers

After the customer has placed 5 orders, he will be reminded to order in his regular intervals.

This way, you do not have to call up your customers to remind them to place orders.

Even customers who have a <mark style="background-color:green;">green</mark> status receive automatic order reminders via email and the app.

Your customer can deactivate these reminders in the unsubscribe link in the email and or in the app settings.

### Inactive Order Reminder

#### Our traffic light system for buyers:

Orderlion detects inactive customers and automatically reminds them, but some need your attention.

Our traffic light system helps to distinguish them.

<mark style="background-color:green;">**Green**</mark>: active customers \
-> No need to act.

<mark style="background-color:orange;">**Yellow**</mark>: idle customers\
-> They aren't active anymore. Orderlion sends reminder to reactivate them.\
The reminder intervals are calculated based on a smart logic.

They get 4 reminders by Orderlion via email:&#x20;

1. here is a remonder to order
2. did you forget to order?
3. do you have feedback why you did not order?
4. should we stop sending reminders?&#x20;

<mark style="background-color:red;">**Red**</mark>: inactive customers\
-> Reactivation didn't work. Maybe you should contact them personally.

**Grey**: passive customers\
-> They are not in Orderlion or inactive for a long time.