Idle and inactive customers receive automatic reminders to accept invitations or order again from Orderlion. Moreover, we send order reminders to active customers.
We have 4 different types of reminders that serve different purposes:
Reminder
Purpose
Invite reminder
A user that was invited, but didn’t accept the invite will be reminded to accept it. See Invite Customers for more information.
Active Order Reminder
Reminding a buyer to order before his typical order interval is over (sent only after buyer has placed 5 orders, so that we know the buyer specific order interval). For active buyers (green status). The buyer can (de)activate this reminders per supplier.
Inactive Order Reminder
Reminding the the buyer to order after the order interval is over. We consider these buyers as inactive (yellow, red or grey status).
Holiday reminder
Reminding the buyer to order early enough, because a holiday is coming up.
After the customer has placed 5 orders, he will be reminded to order in his regular intervals.
This way, you do not have to call up your customers to remind them to place orders.
Even customers who have a green status receive automatic order reminders via email and the app.
Your customer can deactivate these reminders in the unsubscribe link in the email and or in the app settings.
Orderlion detects inactive customers and automatically reminds them, but some need your attention.
Our traffic light system helps to distinguish them.
Green: active customers -> No need to act.
Yellow: idle customers -> They aren't active anymore. Orderlion sends reminder to reactivate them. The reminder intervals are calculated based on a smart logic.
They get 4 reminders by Orderlion via email:
here is a remonder to order
did you forget to order?
do you have feedback why you did not order?
should we stop sending reminders?
Red: inactive customers -> Reactivation didn't work. Maybe you should contact them personally.
Grey: passive customers -> They are not in Orderlion or inactive for a long time.
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